I'm a marketing and public relations officer with over 2 years of experience in digital marketing, brand strategic planning, and project management!

Hire me

MARKETING & PROJECT MANAGEMENT

I'm a marketing officer who have worked with social-first brands since the start of my career coming from a marketing communications agency. I love how digital strategies evolve over time, along with my skills and experience!

I love doing strategic planning for brands and have extensive knowledge and experience in project management and social media across different platforms, which is why I greatly enjoy working in this field!

University of Santo Tomas

Cum Laude

Bachelor of Arts in Communication, 2018 - 2022

Spark It Marketing Communications

Account Officer

June 2022 - December 2022

Public Relations Assistant

April 2021 - June 2022

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I do project planning, execution, and evaluation for both online and offline activations. I've worked as the overall PIC of managing end-to-end operations of marketing aspects of brands' PR and marketing campaigns.

As part of this, I prepared and presented insightful data summary reports and evaluated strategy and sales performance to ensure achievement of set KPIs in terms of reach, engagements, and boost in sales as a foundation of future initiatives.

ROJECT MANAGEMENT

This video has 6.9M views and

408K engagements on Instagram Reels.

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ampaign LAUNCH AND

EVENT MARKETING

I spearheaded the marketing campaign and event on the launch of Prime Video in the Philippines along with its exclusive title releases such as Lord of The Rings: The Rings of Power and Love In Contact. We populated the online space by activating relevant KOLs to drive awareness and hype across different consumer touchpoints.

The campaign garnered a 2296% posting achievement, which is 12x the target making the launch a huge success for the brand and for the whole team!

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roduct seeding and

design layout

I conceptualized seeding kits for brand campaigns and designed notecards reflecting the brand's key visual including the Filipino skincare brand, Myra! I've also spearheaded the whole campaign which generated over 200% achievement rate, which is 50% more than the previous activations.

I've also written press releases for every sub-brand campaign which are forwarded to our media partners for more information on the campaign!

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OCIAL MEDIA management

and copywriting

I've created and managed content calendars for various brands. such as Tinder, including planning out the posting dates and topic of each post to encourage maximum engagement on the target audience.

I've coordinated with the design team for the layout of the publication materials, whereas I handle the copywriting and client coordination.

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PHOTO/VIDEO EDITING

I also exercise my creativity through content creation on the side! I run a YouTube channel where I post desk setup videos, productivity vlogs, and shorts all conceptualized, shot, and edited by yours truly!

I also manage my social media accounts under the same branding where I create eye-catching photos, reels, and TikTok videos as an extension of my outlet on YouTube!

ONTENT CREATION AND

The channel has 12K subscribers with over 1M total video views.

Projects and clients I have worked with before

Prime Video - Project Management, Marketing, and Events

Dyson - Project Management and Marketing

Twinings - Project Management and Marketing

Bumble - Project Management, Marketing, and Events

Oral-B - Project Management and Marketing

Myra - Project Management, Marketing, and Design

Tinder - Social Media Management

Cloud 9 - Marketing and Design

Johnson's - Project Management and Marketing

Project Management

Digital and Influencer Marketing

Brand Strategic Planning

Content Creation and Strategy

Events Production

Design and Layout

Social Media Management

Photo & Video Editing

Get in touch!